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Web MD is an amazing in-depth website regarding modern day health issues. However, in order to fully understand the site, one must understand its context. Within our culture, ‘Web MD’ serves as an intermediary between Doctors (sometimes inaccessible /inconvenient) and the laypeople whom have many inquiries. In our current society of mass communication, regular people now can gain knowledge which was once reserved for PhD’s and MD’s. Just as everything else in the world today, medicine must evolve with the changing times. Furthermore, there seems to be a movement within modern society which is almost overly concerned with health and medicines. Whether it’s a Dateline special on the ‘avian bird flu’, or an article on men’s health regarding diet in relation to sex drive, health related issues seem to be on everyone’s mind these days. All people want to avoid disease, obesity, and any other future unforeseen consequences of our current lifestyle choices. Furthermore, not all people may feel comfortable with approaching a doctor with some of their problems. All these reasons and more, lead people to seek an independent and trustworthy source of medicinal knowledge. ‘Web MD’ is just this source.
The sheer availability of information from the internet compared to conventional sources explains why many choose to use the net as their primary resource. However, the consumers themselves also contextualize the importance of a site like ‘Web MD.’ Most people today are always on the move, and want everything in their daily lives expedited and consolidated. If we could get resources for all facets of life together on one page, I’m sure we would. People want accurate, reliable information, and they want it now. This aspect of our culture gave rise to the thinking behind ‘Web MD’; Give the people a user-friendly and convenient platform in which to find all the health resources they need. In that sense, the website is a complete and utter success. Moreover, the actual delivery of the information and resources is just as important these days. Not only do people get accurate information quickly, they usually receive it in an aesthetically pleasing presentation. Even though the consumers of ‘Web MD’ are usually suffering from some ailment, they are not dead; and the same principles of aesthetics and convenience should apply. If it were merely a vast database accessible only by keyword search, the site would not enjoy the same success which they currently do. Because there are many avenues of navigation within the site, it makes it much easier to arrive at your destination without necessarily having proper directions. This creates an environment in which the layperson can become more comfortable.
When creating a site of any genre, there are certain conventions and methods which should be used in order to create a comfortable environment for the consumer. ‘Web MD’ is one of the better sites I have ever visited, and they keep their information in the context of our modern society. Understanding their target audience, the site does a great job of providing very valid and substantial facts, while, at the same time, making it easy to navigate and comprehend.